Blog-ribbon

Why CuteGirlsHairstyles and BrooklynAndBailey Captioned Their YouTube Channels

February 10, 2015 | By: Lily Bond
Tags: #WithCaptions, accessibility, BrooklynAndBailey, captioning, closed captions, crowdfunding, CuteGirlsHairStyles, translation, vlogger, YouTube, youtube captions,

cutegirlshairstyles

We have new favorite YouTubers! CuteGirlsHairstyles and BrooklynAndBailey recently captioned their entire YouTube channels, and we wondered if their decision to caption was coming on the heels of the #WithCaptions campaign. What we didn't know when we saw all of their videos coming in was just how special of a family these creators are! We had the pleasure of talking with Shaun (the father) about whether or not their decision to caption was based on the recent campaign to get YouTube channels to caption (you should watch Tyler Oakley's video, if you haven't yet!).

Read more

Why You Should Join the #WithCaptions Movement

February 9, 2015 | By: Emily Griffin
Tags: #WithCaptions, a11y, accessibility, captions, CC, closed captions, subtitles, video captioning, vlogger, YouTube, youtube captioning,



Thanks to a recent Upworthy article, Twitter has been buzzing with the #WithCaptions hashtag. Read more


What Language Will My YouTube Captions Display In?

November 7, 2014 | By: Lily Bond
Tags: captioning, captions, filter for captions, force captions, how to, language preference, subtitles, translation, YouTube, youtube captions, YouTube filters, YouTube language, YouTube language preference, YouTube subtitles,

Change your language preferences at the bottom of your YouTube screen

If you've added multilingual subtitles to your YouTube video, you're probably hoping that your viewer's preferred language will automatically display when they watch your video. But is that what actually happens, or do viewers have to toggle the CC button to select their preferred language?

Read more

How Long Does It Take to Manually Caption Videos?

August 29, 2014 | By: Dina Berdichevsky
Tags: automatic captions, captioning, captions, DIY captioning, DIY transcription, how to, SEO, transcript, transcription, youtube captions,

How long does it take to manually caption videos

While it's certainly easier to have videos captioned for you, a lot of people find the cost to be prohibitive. But is the time that it will take you to caption your videos any better? And how long will it take, anyway?

Read more

Interview with Tim Schmoyer: Improve YouTube Views and ROI with Closed Captions and Transcripts

August 18, 2014 | By: Lily Bond
Tags: captioning, captioning ROI, Discovery Digital Networks, Ofcom, reelSEO, ROI, SEO, tim schmoyer, transcript, transcription ROI, views, YouTube, youtube captions,

At the ReelSummit conference in San Francisco, Lily Bond of 3Play Media and CaptionsForYouTube.com talked with Tim Schmoyer of ReelSEO and VideoCreatorsTV about the ROI of captioning and transcription.

Read more

How to Remove Automatic Captions from Your YouTube Videos

July 22, 2014 | By: Lily Bond
Tags: accessibility, automatic captions, captioning, captions, how to, SEO, transcription, upload, views, YouTube, youtube captions, youtube search,

How to Remove Automatic Captions from Your YouTube Videos

Once you've uploaded a video to YouTube, you'll notice that YouTube's automatic captions are turned on. Even if you've uploaded your own captions, or created captions in YouTube's transcription interface, automatic captions will still show up as an option on your video. YouTube fully admits that their automatic captions are not the most accurate (they claim approximately 80% accuracy). Automatic captions can instead be a detriment to both SEO and accessibility.

Read more

Is It Legal to Caption YouTube Videos You Don't Own?

July 18, 2014 | By: Lily Bond
Tags: accessibility, caption certification, captioning, captions, copyright law, engagement, fair use, how to, transcript, views, YouTube, youtube captions,

Is It Legal to Caption YouTube Videos You Don't Own?

Many people wonder, is it legal to caption YouTube videos that you don't own? And is it even possible to do so? While you cannot add captions directly to a YouTube video that you don't own, you can embed a YouTube video on your site and add a plugin to display captions for the video.

Read more

How to Filter YouTube for Videos with Closed Captions

July 15, 2014 | By: Lily Bond
Tags: accessibility, captioning, captions, filter for captions, how to, YouTube, youtube captions, YouTube filters, youtube search,

How to Filter YouTube for Videos with Closed Captions

There are many reasons that you might want to filter your YouTube search to show only videos that have closed captions. Maybe you are deaf or hard of hearing and need captions for accessibility purposes; maybe you're in a sound sensitive environment like a gym, library, or office; maybe you're using videos for research purposes and find it easier to follow along with captions. Really, there are an endless number of reasons you might prefer videos with captions.

Read more

How to Report Uncaptioned Videos on YouTube

July 10, 2014 | By: Dina Berdichevsky
Tags: accessibility, benefits, caption certification, caption laws, captioning, captions, fcc, how to, SEO, views, YouTube, youtube captions,

How to Report Uncaptioned Videos on YouTube

In 2012, the FCC announced that all videos that previously aired on television must be captioned when they are placed online. The ruling coincided with increased demand from individuals with hearing impairments to expand the accessibility of video content. YouTube users who post content that previously aired on television are supposed to complete the Caption Certification dropdown in their advanced settings; however, not everyone does so. In response, YouTube has thought of an interesting way to speed up captioning for these videos.

Read more

Discovery Digital Networks Case Study: Adding Captions to YouTube Videos Increases Views by Over 7 Percent

June 26, 2014 | By: Lily Bond
Tags: accessibility, benefits, captioning, captions, Discovery Digital Networks, Google, keywords, SEO, subtitles, transcript, transcription, video description, viewership, views, YouTube, youtube captions, youtube search, YouTube tags,

Discovery Digital Networks Case Study: Adding Captions to YouTube Views Increases Views by 7.32%

Discovery Digital Networks is a part of Discovery Communications, the world's leading non-fiction media company. Starting in September 2013, Discovery Digital Networks studied the effects of captioning their YouTube content with 3Play Media (our parent company). Their controlled study was aimed at quantifying the value of adding captions. We're super excited about their results!

Read more

How to Upload Caption or Subtitle Files to Your YouTube Videos

June 25, 2014 | By: Dina Berdichevsky
Tags: captioning, captions, how to, subtitles, transcript, upload, YouTube, youtube captions,

How to Upload Caption Files to Your YouTube Videos

Your first step to adding captions to your YouTube videos, of course, is creating captions. YouTube has lots of suggestions for DIY captioning tools, as well as captioning services that will generate a caption file for you. Either way, once you've completed your captions, it's time to upload your caption file to YouTube!

Note: If you caption your videos with CaptionsForYouTube.com, your captions will automatically post back to YouTube, and there is no need to upload a caption file.

Read more

Why Fake Captions Are Bad for SEO and Accessibility

June 24, 2014 | By: Dina Berdichevsky
Tags: accessibility, automatic captions, benefits, captioning, fake captions, Google, keywords, SEO, transcript, YouTube, youtube captions,

You probably know by now that Google doesn’t index YouTube’s automatic captions, and therefore they don't contribute to SEO. Because approximately every fifth word in an auto-generated transcript is incorrect, the information Google would receive to index the video would also be incorrect. As a result, Google only indexes user-uploaded captions.

Read more

How to Add Captions to YouTube Videos by Creating Transcripts

June 11, 2014 | By: Dina Berdichevsky
Tags: accessibility, benefits, captioning, captions, Google, SEO, transcript, transcription, viewership, views, YouTube, youtube captions, youtube search,

How to Add Captions to YouTube Videos by Creating Transcripts

If you want to add captions to your YouTube videos (and you want to do it yourself rather than outsourcing), all you really need is time. It takes approximately 5-10 times the duration of your video to type out the spoken content. If you've never created captions yourself, you may want to consider creating a transcript of your video first and having YouTube do the rest of the work. Once you've created your transcript, YouTube facilitates the process of turning it into captions by providing automatic timing, which uses voice recognition technology to automatically match the audio in your video with the text in your transcript. There are two easy ways to create a transcript for your YouTube video.

Read more

Did You Know? 80 Percent of People Who Use Closed Captions Are Not Hard of Hearing

June 6, 2014 | By: Lily Bond
Tags: accessibility, BBC, benefits, captioning, captions, Ofcom, SEO, subtitles, viewership, views, YouTube, youtube captions, youtube search,

80% of People Who Use Closed Captions Are Not Hard of Hearing

The UK Office of Communications (Ofcom) conducted a study of closed caption use, charting the correlation between closed captions and people who are deaf or hard of hearing. Note that in the UK they use the word "subtitles" instead of "closed captions" – we're just going to use "closed captions" in this blog to avoid confusion with subtitles for foreign language content!

Read more

What's the Difference Between YouTube's Automatic Captions, DIY Captions, and CaptionsForYouTube Captions?

May 22, 2014 | By: Dina Berdichevsky
Tags: automatic captions, captioning, captions, Google, SEO, YouTube, youtube captions, youtube search,

What's the Difference Between YouTube's Automatic Captions, DIY Captions, and CaptionsForYouTube Captions?

YouTube's Automatic Captions

Have you ever watched a seemingly innocuous video with YouTube’s automatic captions? If not, go check it out. As you’ll find, YouTube’s captioning doesn’t always get it right. In fact, it boasts approximately an 80% success rate, meaning that every fifth word is wrong. Also, because YouTube is aware of the inaccuracy of their automatic captions, neither Google nor YouTube will index these captions for search purposes (you must upload a caption file in order for it to be indexed). However, YouTube does allow you to edit their automatic captions, which you should definitely do if you plan on using them. Here’s how:

Read more

How to Force Closed Captions to Appear on Your YouTube Videos

May 13, 2014 | By: Lily Bond
Tags: accessibility, benefits, captioning, captions, engagement, force captions, retention, subtitles, translation, views, YouTube, youtube captions, YouTube tags,

How to Force Closed Captions to Appear on Your YouTube Videos

Have you ever wished that you could make people watch your video with captions? Well, we're going to show you just how to do that! You might want to force captions on your YouTube videos for a few reasons.

Read more

Crowdfund Captions for Your YouTube Videos with Tubestart!

May 6, 2014 | By: Lily Bond
Tags: benefits, captioning, captions, crowdfunding, engagement, SEO, tubestart, user experience, views, YouTube, youtube captions,

Use Tubestart to Crowdfund Captions for YouTube Videos

We're sure you've heard of crowdfunding, which has enabled people to raise money for all sorts of cool projects. For instance, the Veronica Mars movie raised almost 6 million dollars on Kickstarter; Amanda Palmer raised over 1 million dollars crowdfunding her album Theatre is Evil; and the video game Star Citizen, the largest crowd-funded project ever, has raised over 43 million dollars to date.

Read more

What Is Caption Certification on YouTube? – Interview with Tim Schmoyer

April 30, 2014 | By: Lily Bond
Tags: accessibility, caption certification, caption laws, captioning, cvaa, fcc, YouTube, youtube captions,

This is our final interview with Tim Schmoyer (the YouTube personality behind VideoCreators and ReelSEO); our previous interviews covered the values of adding captions to your YouTube videos and easy solutions for doing so, as well as adding subtitles to reach a global audience. This covers one last topic that a lot of people have been wondering about: caption certification!

When you’re uploading your videos, in the Advanced Settings you may have seen the dropdown entitled “Caption certification.” So, do you need to worry about this?

Read more

Add Subtitles to YouTube Videos to Reach a Wider Audience: Interview with Tim Schmoyer

April 23, 2014 | By: Lily Bond
Tags: automatic captions, benefits, captioning, captions, Google, keywords, SEO, subtitles, translation, views, YouTube, youtube search,

We hope you caught our previous interviews with Tim Schmoyer (the YouTube personality behind VideoCreators and ReelSEO) on the values of adding captions to your YouTube videos and easy solutions for doing so. This is a continuation of those videos, and it covers another important aspect of captioning: translation.

We'll answer some questions you might have about translating your videos in a minute, but first let's give you a quick rundown of why subtitling is important.

Read more

3 Easy Ways to Caption Your YouTube Videos: Interview with Tim Schmoyer

April 16, 2014 | By: Lily Bond
Tags: benefits, captioning, captions, Google, SEO, viewership, views, YouTube, youtube search,

If you were itching for more after our interview with Tim Schmoyer about the values of captioning your YouTube videos, you're in luck! We're back with Tim this week talking about the easiest ways to create YouTube captions.

Read more

Interview with Tim Schmoyer: The Undervalued Benefits of Adding Captions to YouTube Videos

April 11, 2014 | By: Lily Bond
Tags: benefits, captioning, captions, engagement, Google, keywords, SEO, translation, user experience, viewership, views, YouTube, youtube search,

We were lucky enough to sit down with Tim Schmoyer of Video Creators fame to talk about some of the reasons it might make sense to caption your YouTube videos. Tim works with YouTube creators to help them leverage their channels, optimize their content, and build a strong audience.

Here’s the run down, but you should check out the video (above), as well. And a suggestion for while you’re watching – turn on closed captioning to see how much more you engage in the video!

Read more

Wondering What YouTube Has to Say About Captioning YouTube Videos?

April 4, 2014 | By: Lily Bond
Tags: accessibility, automatic captions, benefits, captioning, captions, engagement, Google, keywords, SEO, translation, user experience, views, YouTube, youtube search,

We spoke with Brad Ellis, a YouTube Product Manager at Google (FYI: YouTube is Google’s video platform), during a session at Streaming Media West.

He explained YouTube’s automatic captioning to us, as well as why captioning is so important. Here’s the low-down:

Why Caption?

Um, why not caption? Google thinks that all video material should be universally accessible, and introduced YouTube automatic captioning so that channels with users who do not upload their own captions will have some level of accessibility – though the consensus is, particularly among accessibility advocates, that auto captions are not accessible. Note also that YouTube’s automatic captions do not get indexed by Google because they are so error prone. The only way for your captions to be indexed is to upload them yourself.

Read more

3 Reasons to Caption Your YouTube Videos

February 20, 2014
Tags: accessibility, benefits, captioning, captions, engagement, keywords, retention, SEO, user experience, video description, viewership, views, YouTube, YouTube tags,

60 hours of video are uploaded to YouTube every minute. Video creators love YouTube because of its popularity, ease-of-use, and advanced toolset. The price is right for tapped budgets and very few video platforms can compete with YouTube's massive audience. Therefore, it's no surprise that 8 out of 10 videos in search results are YouTube videos.

The flipside of publishing on the world's largest video platform is that there is a lot of competition across every genre and keyword. The biggest challenge for many video creators is how to make their content discoverable, more engaging, and accessible to the broadest audience. This is where captions come in. Captions help your YouTube videos rank higher across more keywords, increase audience engagement, and make your videos accessible to people with hearing disabilities and those that know English as a second language. We think that captions are an absolute necessity for serious video creators, and here are the three most compelling reasons:

Read more